• If you are citizen of an European Union member nation, you may not use this service unless you are at least 16 years old.

  • Work with all your cloud files (Drive, Dropbox, and Slack and Gmail attachments) and documents (Google Docs, Sheets, and Notion) in one place. Try Dokkio (from the makers of PBworks) for free. Now available on the web, Mac, Windows, and as a Chrome extension!


Monetizing The User (redirected from FrontPage)

Page history last edited by Veronica Cisneros 9 years ago






     Websites such as Google and Facebook offer their services and memberships free of charge. How is it that they are able to do so? How exactly are they compensated? Facebook just had an Initial Public Offering (IPO) and sold $1 million in stock; how is this possible if a membership is free? Websites such as the aforementioned monetize their websites. They do this in a number of ways. This article explains the methods that are utilized to monetize social media/networks and user-generated content, which are:

  • Display Advertising
  • Branding
  • Virtual Currency
  • Digital Gifts.



This is an example of Display Advertising:


  • Here is a Prezi that breaks it down:




                                   This is a Power Point on Slide Share titled "How Social Networks are (trying) to Make Money."

It has good information on how much these social networks are really making off of people who are involved in the networks.

Don't think these websites are not making money because they are.








     In order to do any of these things, websites must acquire user analytics, or web analytics. This is where monetizing can get complicated. According to Wikipedia, web analytics “is the measurement, collection, analysis and reporting of Internet data for purposes of understanding and optimizing web usage. It is often done without the permission or knowledge of the user, in which case – particularly with third party cookies which can be shared between different websites – it can be a breach of privacy.” Web analytics can also be used for business and market research such as Internet Marketing, Search Engine Marketing, Display Advertising, Affiliate Marketing and Mobile Advertising.  (http://en.wikipedia.org/wiki/Web_analytics)

     So many people are unaware of the information that is being collected about them. Sometimes Internet users can just give all this information away without even realizing. According to an article titled Privacy Issues on the Internet by Winnie Chung and John Paynter, cookies are widely used to identify users at a web site. Think about the process you go through when making purchases online. You enter your shipping address, credit card number, phone number, billing address, E-mail address and other information in order to complete the purchase. “The information will be packaged into a cookie and sent to the user’s hard drive, which stores it for later user identification.”  Cookies are used to generate customized advertisements and web pages according to the information in it. All of this is done without the consent or knowledge of the user. Even personal information such as buying habits and previously viewed web pages are all packaged in to this cookie. This information can be sold to third parties. “For example, American Online shares information about its users with various partners, including companies that do direct mailing and telephone solicitations” (Chung, Paynter).

     Here, http://www.facebook.com/help/152637448140583/ Facebook claims they do not share personal information with people or services one does not want. Yet, on the Interacting with Ads link on Facebook's Help Page, the answer to the question "Why do I see the particular ads I see on Facebook?" states, "We want to show you ads that will be interesting and relevant to you. Here is some of the info that might be used to do this: Information you've added about yourself... Interests you've listed... Actions you take on Facebook... Keywords from posts and status updates." Sounds to me like Facebook is sharing my personal information!




                             Facebook Marketplace Monetization – Yet another method to make that cash!                




     Companies are gathering vast amounts of data from social websites that show users activities. This data is then analyzed to determine the users behavior. Businesses like Kotangent are using this information to understand and optimize their customer economics. http://monetizingdebate.pbworks.com/w/page/59932541/FrontPage#view=edit

     While some sites are jumping through hoops and being punished for their use of personal information, the social media site Twitter has gone in a different direction all together.  Twitter is selling user information to companies looking to get real time feedback. 








Comments (0)

You don't have permission to comment on this page.